Major project brief

Major Project Brief

        

Introduction

Many of the Thais are interested in art and design. However, there is one typical problem that is the lack of strong community, and a social network that we can show and share. These are the very important factors for sharing and discussing artworks. I believe that if Thai people have chance to get themselves exposed to the different kinds of artworks, they will be encouraged to learn new things, yet their ideas will surely be improved. I also have strong belief that Thai artwork is beautiful, combined with our cultural distinct. They are valuable enough to be shown to the world. Furthermore, I want to be a part of this idea that enhances the ability of Thai artist, and the design industry of my country. Therefore, my idea comes up with website design and the use of social networks, to communicate with the audience. Personally, website and social networks are the best way to influence and to attract people. Consequently, events and exhibitions for Thai designers are efficient too. Theses are where they share and discuss their work. We all know that the Internet is a very efficient communication tool in the 21th century.  In summary, I will create website that make use of social networks. It will also be a place that designers and artists promote their events at.

Proposition

What we do

I plan to create educational website and service for Thai artists/designers. We all know that we don’t have a strong community for the designers. This place will allow them to share and discuss their work, and also to exchange thoughts and compliment each other’s works. I will collect as many kinds of Thai artworks, allocate them in the website. After that, all the artworks will be presented globally. I believe that Thai artwork can compete with those from the other countries. Moreover, this website will be the place for artists and designers who are looking for a job. Not only that, if this website becomes successful in the future, I am going to set up a contest for the designers and artists, allowing them to compete against each other with their distinct works.

The design objectives

This website will be a final solution for Thai designers. The proposition of my project is to bring all the Thai artists/designers into one place and give them a design knowledge, allowing them to inspire and improve their potential. Furthermore, I aim to develop a standard of Thai design industry to compete with the international industry. If my goal is achieved one day, it means that a strong Thai design community is built. This place will enhance the ability of the designers and make their works well known.

The Difference from competitors

            My website will be distinctive from the other Thai design website. From what I have seen, most of them share only one object or one purpose that is definitely not enough for the research. Mine will include all the essential needs for the Thai artists/designers such as, news, job hunting, event/exhibition, inspiration, learning centre, discussing space, and portfolios. Not only that, my goal is to create a bilingual website, Thai and English. Foreigners can also access in and understand the Thai artwork.

The target audience/market 

First target audience: Thai design students. These people are the young generation who spend most of the time online, thus the number is increasing everyday. They got the energy and ambition to accomplish what causes their curiosity. These young generation has become the key for my marketing plan. Online community is where they live in and do most of the activities at. Therefore, if I can really approach this generation, I will be part of their online community.

Second target audience:  Thai professional designers. This group is also the key. They are the people that have experience in this field, and create good artwork. The only thing they lack of is the place to present works and ideas. If I can get attention from the people in this group, my website is going to have experiential reference that will help develop the Thai design industry.

My target audiences are following by:

-        Generation Z 12 to 17

-        Generation Y 20 to 40

Consequently, I will set up the registration for anyone who is interested in the website. This will let me count the number of target audience who become our member, so it’s easy for us to connect with them in the future. Not only that, number of the people who join the contests, share and discuss their works are useful too. My goal is also to have Thai artists and designers communicated in the website efficiently.

My business plan

            My plan is to introduce the members of design community to producers and businesspersons through a variety of activities meant to stimulate exchanges between creative individuals, manufactures, and investors with the resources needed to build sustainable business to get through today’s tough economic situation. The project will prepare the way for the high- quality, unique, and Thai- made products and services. I will also focus on the potential of the designers despite the current economic slowdown. This also contributes to the overall strength and sustainability of the Thai economy. Another of my plans is the viral marketing. This is the coming marketing trend in the last 5 years that i am very certain it will bring along the popularity to my website.

Competitors

I separate the competitors into 2 groups that are the local and international competitors. Firstly, the local competitors are the Thai creative websites and social networks such as Portfoilos.com, thaigraphicdesigner.wordpress.com, tcdcconnect.com, and Thailand art exhibition on Facebook. These websites are unique in their own style. For example, designers can post up their work in Portfoilos.com but there is no news feed for the audiences. Secondly, the International competitors such as D&AD, Creative review and design week are great challengers. Their website is full potential. They have all the designer’s needs and sometimes, they offer new methods and knowledge for the audience. This is also the reason why I want to bring up the Thai standard to be equal to the international ones.

SWOT analysis, define strengths, weaknesses opportunities and threats.

Strengths

-        The founder’s ambition and personal skills will bring up the website, compete it with the competitors.

-        We have a lot of useful information that will help Thai artists/designers create their works.

Weaknesses­

-        This kind of website is very new to the Thai designers. Also we don’t have enough connection with potential partners.

-        The way to promote the website is not yet very clear.

-        The commitment between competitors and the clients is strong that we might hardly get in.

Opportunities

-        The growth of an online market is very dramatic these days.

-        Social network has played its significant role in marketing.

-        Thai artists/ designers need a place to be an online community that they can show and share.

-        People urge to develop educational standard for the Thai design students in which this website is a source of useful information. These students always want to see things inspirational.

Threats

-        This kind of website is new to target audience that they don’t get familiar with. They may end up not using it

Design element

1.     Name of brand and logo design

2.     Interface website

3.     Newsletter (Digital mail)

4.     Posters and Flyers for promote our website

5.     Event/Exhibition

The plan

The research and the design concept will be done during May and mid-July. After that, I will start up the designing part and develop my concept until mid- August. Lastly, the complement of my project and the critical reflection will be done from the end of August to the early September. My project will be submitted before the deadline.