Business for design

Critical Debates in Design : Task5

Choose 2 designer or design groups that you consider to have strong ethics and a socially responsible approach to their design concept work. Give examples or illustrations and discuss your views on their approach to design.

1.Tibor Kalman 

In the middle of 1980, there was one man who changed the graphic design world. His name is Tibor Kalman. He created his works that relate with society, culture and the world.

Tibor did his work as a social activist for whom graphic designer concern about good design and social responsibility. Good design, which he defined as “unexpected and untried,” added more interest, and was thus a benefit, to everyday life. Second, since graphic design is mass communication, Tibor believed it should be used to increase public responsiveness of a variety of social issues.

His role inspires me to create art work that also care about quality of design and people. His successes become important things for graphic designer.

2.Muji

In 1980, Ryohin Keikaku launched the MUJI brand under the catch phrase "Lower priced for a reason." MUJI was created to promote low price and high value products, based on the in-house development experience of Seiyu GK, the umbrella group of Ryohin Keikaku.

The basic value of MUJI market development is to create products that are fundamental, practical and indeed necessary in every day life, and to certify efficient and minimal manufacturing processes. Appearance of Muji outcomes are simplify ,elegant and functional products.

Design Project B : Research Method

Here is my 50 ways to save the earth. I found it on the internet websites. 


1.  Change your light to light bulbs.
2.  Use natural lighting whenever possible.
3.  Turn off your electrical machines instead of switching them to stand by.
4.  Remove electrical appliances from the socket.
5.  Turn lights off for 1 minute.
6.  Buy sustainably produced food.
7.  Set air condition 24 degrees or high
8.  Refuse plastic bags and use cloth bags instead.
9.  Recycle waste.
10.Get vegetarian once a week.
11.Improve the ambience and dine by candle.
12.Give it away (before you throw something maybe somebody else need it).
13.Use rechargeable batteries.
14.Pay bills online
15.Stop paper bank statements.
16.Recycle mobile phones.
17.Use hanging dry instead of dryer machine.
18.Give a garden a good breakfast.
19.Take a shorter shower
20.Ban bath time
21.Buy stuff from companies with eco friendly policies.
22.Rethink bottled water
23. Choose a car with a 3-way catalytic converter, to reduce nitrogen oxides and hydrocarbons emissions by 90%
24.Avoid air travel.
25.Slow down. Driving at 50mph uses 25% less fuel than 70mph
26.Go paperless
27.Use both sides of the sheet of paper.
28.Install a flush saver on your toilet.
29.Plant a tree
30.Respect nature.
31.Use natural alternatives to pesticides
32.Cut down on meat & dairy.
33.Do not use Co2 emission.
34.Ride a bike to work
35.Wash your dishes by hands
36.Use the half-flush o your toilet.
37.Organise a carpool or taxi sharing system.
38.WRAP CREATIVELY
39.Join a library instead of buying book.
40.Choose energy-efficient appliances when you replace old ones.
41.Use one less paper napkin.
42.Maintain your vehicle. 
43.Give a colleague a lift to work.
44.Light up, paint your wall by pale colour.
45.Use green energy. 
46.Clean you fridge.
47.Invest your own coffee cup.
48.Download your software
49.Cancel that expensive gym membership and walk to work instead.
50.Share!

Class Workshop

Here is my workshop in class

Typeface design1(handmade)

Typeface design2(handmade)

Typeface design from paper clips

Typeface design from straws

Typeface design from paper clips

Layout workshop1

Layout workshop2

Layout workshop3

Layout workshop4

Layout workshop5

Critical Debates in Design Task4

After watching the film Fahrenheit 9/11 I was finding Corporate Social Responsibility (CSR). Which companies or organisation have a good CSR policy and what do I consider to be my personal social responsibilities as a designer.

Coca Cola

Coca Cola is one of the biggest company in the world. They made a lot of profit from soft drink and also took advantage from environment. However, Coca Cola company have a clear policy about corporate social Responsibilities.In 2011, they divided their policy into four issues which are water stewardship, energy efficiency, sustainable packaging and community health. Their CSR operate in many counties around the world. They give people hope and make the world better. For example, They are recycling wastewater. It can reduce the amount of water that they use per litre. They recycle their products. It can help to reduce emission the cause of global warming.

The reason why I choose CSR of Coca Cola because They have a strong policy and embrace all of recent main problem in the world.Furthermore, I like their visions and process. Coca Cola company is great example for the biggest companies. They show their potential to the world. This vision inspires me to be a good designer who has creative thinking and also concerns the environment in the same time. Design can make the world better as well.

Design Project B

In Design Authorship project, I would like to do something that I concern or interest and this moment I'm concerning about global warming. my idea came out with green design or eco design book.

Here is mapping of my project

After I did mapping, I was researching global warming information. I got a lot of global warming details. For example, next 50 years the world temperature is going to increase, Increasing of disasters and there are many ways to solve the planet but no ones can prove it is going to be like that. However, for me I think it is going to be real. That was the beginning of my design process.

web link :

http://www.giss.nasa.gov/research/news/20020919/

http://www.guardian.co.uk/environment/2002/aug/22/worldsummit2002.earth21

http://www.nrdc.org/globalwarming/

My idea is called 50/50 because people have a chance to live 50/50 in next 50 years. This book is going to show 50 ways to save the earth. 

Business for Design : Develop Company Logo

After I discussed with my tutor. I decided to continue my previous logo style. I still used my logo in the same feature but I changed the colour into only two colours which is black and red. I also changed typeface from interstate to futura in thin style. 

Here is my company business card.