Major project brief

Major Project Brief

        

Introduction

Many of the Thais are interested in art and design. However, there is one typical problem that is the lack of strong community, and a social network that we can show and share. These are the very important factors for sharing and discussing artworks. I believe that if Thai people have chance to get themselves exposed to the different kinds of artworks, they will be encouraged to learn new things, yet their ideas will surely be improved. I also have strong belief that Thai artwork is beautiful, combined with our cultural distinct. They are valuable enough to be shown to the world. Furthermore, I want to be a part of this idea that enhances the ability of Thai artist, and the design industry of my country. Therefore, my idea comes up with website design and the use of social networks, to communicate with the audience. Personally, website and social networks are the best way to influence and to attract people. Consequently, events and exhibitions for Thai designers are efficient too. Theses are where they share and discuss their work. We all know that the Internet is a very efficient communication tool in the 21th century.  In summary, I will create website that make use of social networks. It will also be a place that designers and artists promote their events at.

Proposition

What we do

I plan to create educational website and service for Thai artists/designers. We all know that we don’t have a strong community for the designers. This place will allow them to share and discuss their work, and also to exchange thoughts and compliment each other’s works. I will collect as many kinds of Thai artworks, allocate them in the website. After that, all the artworks will be presented globally. I believe that Thai artwork can compete with those from the other countries. Moreover, this website will be the place for artists and designers who are looking for a job. Not only that, if this website becomes successful in the future, I am going to set up a contest for the designers and artists, allowing them to compete against each other with their distinct works.

The design objectives

This website will be a final solution for Thai designers. The proposition of my project is to bring all the Thai artists/designers into one place and give them a design knowledge, allowing them to inspire and improve their potential. Furthermore, I aim to develop a standard of Thai design industry to compete with the international industry. If my goal is achieved one day, it means that a strong Thai design community is built. This place will enhance the ability of the designers and make their works well known.

The Difference from competitors

            My website will be distinctive from the other Thai design website. From what I have seen, most of them share only one object or one purpose that is definitely not enough for the research. Mine will include all the essential needs for the Thai artists/designers such as, news, job hunting, event/exhibition, inspiration, learning centre, discussing space, and portfolios. Not only that, my goal is to create a bilingual website, Thai and English. Foreigners can also access in and understand the Thai artwork.

The target audience/market 

First target audience: Thai design students. These people are the young generation who spend most of the time online, thus the number is increasing everyday. They got the energy and ambition to accomplish what causes their curiosity. These young generation has become the key for my marketing plan. Online community is where they live in and do most of the activities at. Therefore, if I can really approach this generation, I will be part of their online community.

Second target audience:  Thai professional designers. This group is also the key. They are the people that have experience in this field, and create good artwork. The only thing they lack of is the place to present works and ideas. If I can get attention from the people in this group, my website is going to have experiential reference that will help develop the Thai design industry.

My target audiences are following by:

-        Generation Z 12 to 17

-        Generation Y 20 to 40

Consequently, I will set up the registration for anyone who is interested in the website. This will let me count the number of target audience who become our member, so it’s easy for us to connect with them in the future. Not only that, number of the people who join the contests, share and discuss their works are useful too. My goal is also to have Thai artists and designers communicated in the website efficiently.

My business plan

            My plan is to introduce the members of design community to producers and businesspersons through a variety of activities meant to stimulate exchanges between creative individuals, manufactures, and investors with the resources needed to build sustainable business to get through today’s tough economic situation. The project will prepare the way for the high- quality, unique, and Thai- made products and services. I will also focus on the potential of the designers despite the current economic slowdown. This also contributes to the overall strength and sustainability of the Thai economy. Another of my plans is the viral marketing. This is the coming marketing trend in the last 5 years that i am very certain it will bring along the popularity to my website.

Competitors

I separate the competitors into 2 groups that are the local and international competitors. Firstly, the local competitors are the Thai creative websites and social networks such as Portfoilos.com, thaigraphicdesigner.wordpress.com, tcdcconnect.com, and Thailand art exhibition on Facebook. These websites are unique in their own style. For example, designers can post up their work in Portfoilos.com but there is no news feed for the audiences. Secondly, the International competitors such as D&AD, Creative review and design week are great challengers. Their website is full potential. They have all the designer’s needs and sometimes, they offer new methods and knowledge for the audience. This is also the reason why I want to bring up the Thai standard to be equal to the international ones.

SWOT analysis, define strengths, weaknesses opportunities and threats.

Strengths

-        The founder’s ambition and personal skills will bring up the website, compete it with the competitors.

-        We have a lot of useful information that will help Thai artists/designers create their works.

Weaknesses­

-        This kind of website is very new to the Thai designers. Also we don’t have enough connection with potential partners.

-        The way to promote the website is not yet very clear.

-        The commitment between competitors and the clients is strong that we might hardly get in.

Opportunities

-        The growth of an online market is very dramatic these days.

-        Social network has played its significant role in marketing.

-        Thai artists/ designers need a place to be an online community that they can show and share.

-        People urge to develop educational standard for the Thai design students in which this website is a source of useful information. These students always want to see things inspirational.

Threats

-        This kind of website is new to target audience that they don’t get familiar with. They may end up not using it

Design element

1.     Name of brand and logo design

2.     Interface website

3.     Newsletter (Digital mail)

4.     Posters and Flyers for promote our website

5.     Event/Exhibition

The plan

The research and the design concept will be done during May and mid-July. After that, I will start up the designing part and develop my concept until mid- August. Lastly, the complement of my project and the critical reflection will be done from the end of August to the early September. My project will be submitted before the deadline.

My book design

Here is environmental book for kids.

Open publication - Free publishing - More eco friendly

Critical Debates in Design : Final task

Ten things I’ve learned from Critical Debates in Design.

1.Criticism has got no right or wrong. It depends on the point of view of the viewers, personal favor, culture, and attitude.

2.In order to be approved by the society as a designer, not only creativity is required, but also responsibility to the society.

3. In the communication, visual language speaks the best.

4. All the creative designs are meaningful in their own way.

5. To have a strong belief that creative artworks make the better world.

6. Be modest, and not to look down on others.

7. Artwork has infinite timeframe. Its value stays from the past to the present, and ongoing to the future.

8.  Previous classic artwork usually contributes to the present one. They inspire me of how to create artwork.

9. the most important part of any communication is the audience.

10. Influential design is capable of creating interaction with the audience.

Critical Debates in Design : Task 8

What are your opinions on sustainable design?

Eco-friendly design is becoming important issue of design industry.There are many companies that concern about the health of our earth by using sustainable design be a solution. Sustainable design compiles positive effects to environmental , economic and social. Benefits of green design which are low material, energy efficient and reduce carbon footprint. Green design relates with all kinds of design such as, architecture, packaging design, fashion design and graphic design. Designer in every types of design should consider in sustainable design. Designers need to create something new but it is not necessary that they have to use new material. Furthermore, the companies that use sustainable design. It can make good image for their own companies.  

For me, sustainable design is a great direction for designer who can create aesthetic and also save the planet at the same time. Green design is becoming a leader role in environmental issue in the society. Additionally, Sustainable design is a powerful tool to change people mentality and also increase awareness the problems of global warming. 

Critical Debates in Design Task7

Thou shalt not advertise


What do you consider to be the role of advertising ?

Traditionally, advertising is seen as the leading tool for brand building and marketing

- to create the brand equity 

- one of strategy in marketing

- to influent the consumer to remember or buy a product. 

- make a consumer believe in the brand.

- positively communicate with the audiences.

- to bring attention of the brand from the audiences.

Discuss the ethics of advertising?
- Be sincere with the audiences.
- To show creativity of communication
- It can change people behaviour

What do you consider to be good advertising and bad?


Good
- To get attention from the audiences 
- To make people think positively about products
- To have a strong visual communication plus sense of humour, it is always useful.
- To show potential of the product.
- It can make great results when people see advertising.
- It is easy to recognise.

Bad
- To show negative attitude to the audiences 
- Be dishonest with the audiences 
- The content it is not relate with a product.

Critical Debates in Design Task6

Product Packaging

What do you consider to be the role of packaging design ? Discuss the aesthetics, graphic information systems and ethics are critical for packaging design today and for the the future.

What is the role of packaging ?

Package design can often provide the whole reason for a brand to survive in the market. The package is one of several kits in the brand building. There are many kinds of package design, which are bags, boxes bottles, jars, cans, cartons and etc. Product packaging can achieve several roles.

- Communicate brand identity.

- Define a product within a certain category or price range.

- Present a beneficial function.
- attractive for a busy retail space.

Who do I consider to be a good packaging designer?

Designer of packaging must expose the qualities of product and brand. The designer desire to make the strongest brand statement possible sometimes leads to goods being unnecessarily over packaged. Furthermore, Packaging maker must concern with the effect of human activity on the environment. For example, some brands have a strong policy about recycling their products or packages. 

What is carbon footprint ?

The total amount of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tons of carbon dioxide (CO2).

In other words: When you drive a car, the engine burns fuel which creates a certain amount of CO2, depending on its fuel consumption and the driving distance. (CO2 is the chemical symbol for carbon dioxide). When you heat your house with oil, gas or coal, then you also generate CO2. Even if you heat your house with electricity, the generation of the electrical power may also have emitted a certain amount of CO2. When you buy food and goods, the production of the food and goods also emitted some quantities of CO2.

What is green packaging?

- Environmental protection is that the paper is recyclable and ecological.

- Simple Pure and reduce pollution
- Recyclable material


D&AD's low Carbon Annual

The Latest of D&AD annual came up with environmental material. This Annual can reduce emission more than pervious issue in 82%. All of material came from 100% recyclable paper. The simplicity of the idea is also reflective of the desire to keep all the elements to a minimum, but of a quality too. This D&AD Annual is not only the lightest in terms of weight but also in terms of its environmental impact. Harry Pearce (designer of the pentagram) is owner of this idea.

What is traffic light labelling ?

a system of food labelling in which red, amber, and greensymbols are used to indicate whether the food contains high,medium, or low amounts of sugar, fat, salt, etc

Business for design