Research
What is happening internationally in design
industry?
There
are several countries that are the leader in design industry including UK, US, and Australia. Each country has their unique style and trend. Firstly, UK design industry
has become well known since 2005. We can see from the number of designers that has
dramatically increased to 232,0001 designers. This is 29% higher than in 2005.
Not only that, the domestic income has also increased by £3.4bn. The combined
budget of in-house teams and fee income of freelancers and consultancies is
£15bn.
Secondly, US design industry is the prediction of
an increase in revenues for both graphic design agencies and freelancers by the
end of the decade - with freelance designers, in particular, looking to
benefit. The report predicts that freelancers gross revenues will increase from
over $3.4 billion in 2004 to over $3.8 billion in 2009. Additionally, the
number of graphic design freelancers is expected to grow from 74,000, to well
over 86,000 by the end of the decade. Furthermore, there are few information
about US design industry which are graphic
design firms currently employ about 60,000 people, a level that is expected to
reach nearly 68,000 employees by 2009,15% of the industry's graphic design
firms are newly created each year and the 50 largest graphic design firms
comprise less than 1% of the number of establishments, but account for over 16%
($1.3 billion) of the industry's total billings. Lastly,
Australia design industry has grown by two designers to six designers with the average overall
industrial design business weighing in at seven and a half staff. This reflects
the buoyant times and the relatively high availability of consulting work. It
also reflects low levels of new business formation in Industrial Design with
the overall level remaining static for some years. So, in general, the
available work is going to established businesses. Consequently, owners are
making more out of their businesses. An industrial design business owner
employing six designers is likely to be earning $100,000, up ten per cent from
the December 2003 survey. And well above the average for all employer/self
employed designers in Australia of $81,800.
Factors
that undermine the creativity of Thai people
1.
Stress from financial problem
and living cost 32.6%
2.
Thai society does not accept
new or different ideas 23.5%
3.
The lack of public support or
lack of political attention 14.7%
4.
A copy of lack of motivation
for creation10.3%
5.
Family and education system do
not teach people to be creative yet 7.9%
Reference: bangkokpoll.bu.ac.th
What are the trends?
The
broadly positive picture for the design industry despite the recession
is
reinforced by the reported demand for design services.61% of digital and
multimedia design firms reported increased demand since 2005, followed by 41%
of communications design businesses saying demand has increased.
Communications: Graphics, brand, print, information design,
corporate identity
Digital and multimedia: Website, animation, film and television identity, digital
design, interaction design
Interior and exhibition: Retail design, office planning/workplace
design, lighting, display systems, exhibition design
Product and industrial: Consumer/household products, furniture,
industrial design (including automotive design, engineering design, medical
products)
Fashion and textiles: Fashion and textiles
Other:
Those opting for the ‘other’
category were asked to specify what this covered.
Service design: Service design is an approach concerned with the design
of services. Service design can be both tangible and intangible, and can
involve communication, environment and behaviours.
Recently, online business or online marketing
is becoming the most popular in the global business. Online marketing is trend
of 2012. There are many investor that invest a huge money in online business
which are a website and a social network. Additionally, an application for
smart phone becomes more popular as well because increasing number of people
who use smart phone. Smart phone’s application is alternative solution for
people because it is easy to use and people always carry on with themselves.
Theory (media)
“The advance of technology means
that the range of media available. Particularly, digital-media continues to
increase. New media present new possibilities and challenges for design thinking.”
“The digital age sees steam of
emerging media for designers and their clients to embrace, which goes beyond
merely creating a web page. Facebook, Twitter, blogs and smart phone require designs
to be presented in different ways. The functionally of different media provides
the opportunity for designers to extend the functionality of their design
beyond the traditional to include interactive relationships between a design and
a user.”
DESIGN
TH!NK, G.AMBROSE and P.HARRIS
“Media used to be
controlled by governments and corporations. Mass messaging came from the top
down. Our messages now come from the bottom up. We all have potential to
communicate, globally, in an instant.
It’s easy to say that technology prompted this, but really it is
people’s innate desire to communicate that has driven the development of the
technology. An underlying theme, I believe, is the ability to unite people
who care, from Tunisia to Occupy Wall Street gatherings. People act differently
in groups, and the fact that we can band together on virtually every topic
under the sun will continue to have tremendous impact in 2012.
Our new, rapid pace of social communication also continues to
affect how we shop, how we manage our personal health, our energy consumption,
our cooking proficiency, and a zillion other things.
Design is
synonymous with communication, and communication affects behaviour. The growing
realization that design can have a powerful affect on global behaviour will
drive many of our innovations in the coming year.” This article showed
technology is becoming important in design industry.
Website trend
“ When was the last time you held an
actual newspaper or novel in your hand to read on the way to or from work? In
just decade, the worldwide web has come dominate our lives. We now spend
countless hours soaking up all sorts of information by mean of the web, as well
as maintaining our social life through it.”
“ Nearly everyone under the age of
40 appears to have their own website, personal blog, online shop, fans/friends
page, motion and / or photo showcase, or to have set up a secret site for
sharing private stuff with intimate friends. The Internet is thus becoming more
personal and less corporate. But the basic rules still apply. Whether you are
trying to sell something to a mass market or simply attract a small following,
your website needs to be attractive enough to hold the attention of first time
visitors and persuade them to return. Given the amount of data we are bombarded
with daily, nobody has the time to bother with something that is difficult to
navigate and poorly presented.”
Idn
magazine
The factor of good website
design
“ Great visual, good rhythm,
good user flow and great motion” Media Arc
“ Maintaining enough
navigational conventions to help people use the site while being creative with
everything else”
Isobel Knowles
“ The idea and the execution
“ Kinetic
What do Thai
designers think about your proposition (do some interviews, photograph and
document them)?
Target audience research
Top 20 lists for Thai university and faculty 2012 on www.cuas.or.th/ Association of
University Presidents for Thailand website, shows that Art and design major has
become popular
due to the growth of global media these days.
Firstly,
the faculty of art major in information and communications technology,
Silpakorn University has reach its highest rank (4th rank) since the
faculty has been formed. This presents that young generation are interested in
art and design despite they are not very extensive for the old generation but
economic, finance, and medicine major.
Consequently,
the faculty of journalism and communication, Thammasat University is also on
the 6th list. More people are courage to learn new things through
media yet it has become part of their life. These are why all kinds of careers
involved with the media are now getting more and more widespread.
Admission 2012, candidates
were 122,169 people to access education 90 institutions and 723 faculty /
Department.
Thais with Internet
Innovation
Center for Internet Thailand. The overall statistical behavior of the Thai
people uses the Internet in 2011. They found the average of Internet user
increase was about 6 million from a year earlier.
Mr. Piya
Tuntavichain Chief Technical Officer of Innovation Center for Internet Thailand
said that the overall statistics of visiting Internet Thailand in 2011.
Internet users in Thailand increased around 26.77 percent compared with 2010. The
average of Internet population growth was about 6 million people. In August
2011 was an online Internet population up to 25 million people in Thailand.
From the
behavior of Internet users in Thailand found that the entertainment was the
most popular section of the site, followed by the group's online diary blog,
forum shopping, news media, the group's health and Thai organization sites were
the lowest.
The search
engine of the Thai people is the most commonly used by Google accounted for
99.06 percent.
In addition, the
survey also found that the structure of the Internet population is 55 percent
male, 45 percent female, mainly students.
Bangkok (capital
city of Thailand) has the highest Internet population. The East has the lowest Internet
population.
Thais with Social network
There
are 14,618,340 Facebook users in Thailand, which makes it #16 in the rank. Facebook penetration in Thailand is22.01% compared to the country's population
and 83.60% in
relation to number of Internet users. The total number of FB users in Thailand is reaching 14,618,340
and grew by more than 1,342,140 in
the last 6 months. Comparing these nearest countries by penetration of Facebook
users shows that Thailand has 0.11% higher
FB penetration than Poland and 0.32% lower
FB penetration than Belize.
Thailand
Facebook age, the largest group is currently 18-24 with 4,824,052 users, followed by users in age
of 25-34.
How does Thailand
fit in to the international design community?
Nowadays,
Thai design industry is going to be better than the past. Evidently, The number
of designer income is increasing and increasing number of Thai young generation
approach to University about art and design. Additionally, there are many Thai
designers who graduated from European country and US. International designer
acknowledged many of Thai artworks. Furthermore, Most of Thai designer usually
combine Thai distinct with international design basis. If Thailand have a space
for Thai design to show their works. It is going to great solution and also
present to the international design community.
Viral Marketing
Marketing
techniques that use pre-existing social networks to self-propagate a marketing message.
Viral marketing sees the target audience pass a communication to friends and
family. Perhaps by email, Facebook or Twitter and typically gives the consumer
something for free so that they market other products to create brand name
awareness
Web
Web advertising
offers extraordinary opportunities for creating fuller brand experiences. The
most effective come from combining the web with another medium or the product
itself to drive views in a happy circle from web to store to product and back
to web for follow-up that may include customer care or a better way to use the
product.
Website reference
http://www.designcouncil.org.uk/our-work/insight/2012-design-forum/
http://www.socialbakers.com/
http://www.smartplanet.com/blog/design-architecture/four-experts-predict-2012s-innovation-and-design-trends/2944
http://www.smartplanet.com/blog/design-architecture/trends-in-us-design-services-social-responsibility/984
http://www.dandad.org/learning/talks/driving-digital-laura-jordan-bambach
http://thaigraphicdesigner.wordpress.com/
http://www.dia.org.au/index.cfm?id=247
http://australia.gov.au/about-australia/australian-story/austn-design
http://observatory.designobserver.com/entry.html?entry=2507
