Critical Debates in Design Task7

Thou shalt not advertise


What do you consider to be the role of advertising ?

Traditionally, advertising is seen as the leading tool for brand building and marketing

- to create the brand equity 

- one of strategy in marketing

- to influent the consumer to remember or buy a product. 

- make a consumer believe in the brand.

- positively communicate with the audiences.

- to bring attention of the brand from the audiences.

Discuss the ethics of advertising?
- Be sincere with the audiences.
- To show creativity of communication
- It can change people behaviour

What do you consider to be good advertising and bad?


Good
- To get attention from the audiences 
- To make people think positively about products
- To have a strong visual communication plus sense of humour, it is always useful.
- To show potential of the product.
- It can make great results when people see advertising.
- It is easy to recognise.

Bad
- To show negative attitude to the audiences 
- Be dishonest with the audiences 
- The content it is not relate with a product.

Critical Debates in Design Task6

Product Packaging

What do you consider to be the role of packaging design ? Discuss the aesthetics, graphic information systems and ethics are critical for packaging design today and for the the future.

What is the role of packaging ?

Package design can often provide the whole reason for a brand to survive in the market. The package is one of several kits in the brand building. There are many kinds of package design, which are bags, boxes bottles, jars, cans, cartons and etc. Product packaging can achieve several roles.

- Communicate brand identity.

- Define a product within a certain category or price range.

- Present a beneficial function.
- attractive for a busy retail space.

Who do I consider to be a good packaging designer?

Designer of packaging must expose the qualities of product and brand. The designer desire to make the strongest brand statement possible sometimes leads to goods being unnecessarily over packaged. Furthermore, Packaging maker must concern with the effect of human activity on the environment. For example, some brands have a strong policy about recycling their products or packages. 

What is carbon footprint ?

The total amount of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tons of carbon dioxide (CO2).

In other words: When you drive a car, the engine burns fuel which creates a certain amount of CO2, depending on its fuel consumption and the driving distance. (CO2 is the chemical symbol for carbon dioxide). When you heat your house with oil, gas or coal, then you also generate CO2. Even if you heat your house with electricity, the generation of the electrical power may also have emitted a certain amount of CO2. When you buy food and goods, the production of the food and goods also emitted some quantities of CO2.

What is green packaging?

- Environmental protection is that the paper is recyclable and ecological.

- Simple Pure and reduce pollution
- Recyclable material


D&AD's low Carbon Annual

The Latest of D&AD annual came up with environmental material. This Annual can reduce emission more than pervious issue in 82%. All of material came from 100% recyclable paper. The simplicity of the idea is also reflective of the desire to keep all the elements to a minimum, but of a quality too. This D&AD Annual is not only the lightest in terms of weight but also in terms of its environmental impact. Harry Pearce (designer of the pentagram) is owner of this idea.

What is traffic light labelling ?

a system of food labelling in which red, amber, and greensymbols are used to indicate whether the food contains high,medium, or low amounts of sugar, fat, salt, etc